About Us
This website is an independent informational resource dedicated to helping UK consumers make informed decisions about gambling apps. We are not a gambling operator, we do not hold a Gambling Commission licence, and we do not accept bets, process deposits, or offer any form of gambling service. Our sole purpose is to provide accurate, well-researched information about the UK regulated gambling app landscape.
What We Do
We research, analyse, and publish detailed guides covering UK gambling apps, the regulatory framework that governs them, and the tools available to consumers who use them. Our content covers UKGC licensing and what it means for players, the different types of gambling apps available in the UK market, how bonuses and wagering requirements work under current regulation, payment methods and withdrawal processes, responsible gambling tools and self-exclusion schemes, and mobile security and data protection standards.
Every piece of content on this site is written for a UK audience and reflects the regulatory environment enforced by the UK Gambling Commission. We do not cover unlicensed or offshore gambling operators, and we do not promote gambling as an activity.
Editorial Standards
Accuracy and transparency are the foundations of everything we publish. Our editorial process follows these principles:
All factual claims about regulation, licensing, and consumer rights are sourced from official publications by the UK Gambling Commission, the Advertising Standards Authority, the Information Commissioner’s Office, and relevant legislation. Where we reference specific data, statistics, or regulatory changes, we link directly to the primary source.
We distinguish clearly between fact and opinion. Regulatory requirements are stated as facts. Assessments of app quality, user experience, or value are presented as editorial judgements based on disclosed criteria.
Our content is reviewed and updated regularly to reflect changes in UK gambling regulation. The Gambling Commission actively modifies its requirements, and our guides are revised to remain current. Each article displays the date of its most recent update.
We do not accept payment from gambling operators in exchange for favourable coverage, editorial placement, or guaranteed inclusion in our guides. Our editorial decisions are made independently.
Our Methodology
When we evaluate or compare gambling apps, we apply a consistent framework based on publicly verifiable criteria. These include UKGC licence status, verified through the Gambling Commission’s public register; game or market range, assessed by the breadth of products available; bonus terms, evaluated by wagering requirements, expiry windows, and contribution rates rather than headline figures; payment speed and method availability; responsible gambling tool accessibility and prominence within the app; and customer support availability and responsiveness.
We do not rank apps based on a single metric. Our assessments consider the overall experience from the perspective of a UK consumer who values both quality and regulatory compliance.
Responsible Gambling Commitment
We take the potential harms of gambling seriously. Every guide on this site includes information about responsible gambling tools, and we provide direct links to support services including GambleAware, GamCare, and GamStop. We do not publish content designed to encourage gambling, maximise gambling frequency, or downplay the risks involved.
If you or someone you know is experiencing harm from gambling, the National Gambling Helpline is available on 0808 8020 133, free of charge and confidential.
Independence
This website operates independently. We are not owned by, affiliated with, or financially controlled by any gambling operator, software provider, or industry trade body. Our revenue model and any commercial relationships are disclosed in our Legal Information page. Editorial content is never influenced by commercial considerations.
Corrections and Feedback
We strive for accuracy in all published content. If you identify a factual error, an outdated reference, or a broken link, we welcome corrections. Verified errors are corrected promptly, and material changes to published content are noted with an updated revision date.